Thursday, April 21, 2005

EU Commission Asks Media How to Improve its Coverage

Margot Wallström, the European Union's Communications Commissioner, yesterday asked the media how they could "improve co-operation" and help to "put across the exciting reality of the EU."

One of her own ideas was to make a reality soap showing how the EU works on a day-to-day basis. The mind boggles. The blog is sure that Commissioner Peter Mandelson, for one, would be delighted to star in such a circus. But Margot was quick to reassure sinking hearts that the Commission would not itself pay to produce such a programme. In fact, she was notably punctilious about maintaining that her job and the media's are separate, and have separate ends in view. Good to hear that this topic preoccupies the Commissioner so.

This link is to the EU's press release: EUROPA - Rapid - Press Releases

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